My Little Box

The logo!

The logo!

As part of my new interest in all things French, I’ve been actively (obsessively?) checking out the adorable My Little Box company.

My Little Box is subscription box company that ships to France and the UK, and it mails its (lucky) subscribers a themed set of beauty products and “lifestyle” goodies each month. The business model is similar to the American company Birchbox. My Little Box costs more than Birchbox, but the lifestyle items are definitely more substantial than the occasional lifestyle items included in Birchboxes.

Each My Little Box has a strong theme that’s usually centered around the season or an upcoming holiday. September’s theme, for example, is “My Little School Box” to commemorate the return to the real world of work and school after summer vacation. I think many French people go on holiday for the entire month of August, so I imagine that this reentry period is especially tough.

I checked out spoilers and reviews and this month’s school-themed My Little Box contains:

  • A postcard/small print of an illustration featuring a (presumably) witty or poignant French saying that I can’t read.
  • A notebook.
  • A matching pen.
  • A slim leather credit card holder for your pocket or purse—for ID cards, bank cards, etc. (in a cute little cloth pouch).
  • A larger cloth drawstring pouch containing three beauty products—a small bottle of perfume, a highlighting pen (think makeup here, not school supplies), and a facial mask.

Almost everything in the box is adorned with My Little Box’s signature illustrations, which are the work of an in-house artist named Kanako Kuno. Kanako’s charming and stylized work is a big part of the brand’s identity and popularity, in my opinion. You should definitely Google her and see what I’m talking about.

By Kanako Kuno

By Kanako Kuno

My Little Box also publishes and distributes a magazine each month called My Little World, and the company has its own line of beauty products called My Little Beauty. The boxes include My Little Beauty items in a mix with other cosmetic brands, too.

I think the lifestyle items, or “goodies” in My Little Box lingo, are what most interest me. I’ve seen photos of makeup brushes, scarves, hair accessories, desk accessories like agendas and keyboard decals, stickers, travel mugs, postcards, and jewelry. And I want it ALL. I’m such a sucker for this kind of thing, and it’s all so cute and unique with Kanako’s designs. I really wish My Little Box shipped to the US. I would subscribe in a heartbeat.

By Kanako Kuno

By Kanako Kuno

I do subscribe to FrenchBox, however, which I reviewed on this blog earlier this week. As soon as I opened the FrenchBox packaging I noticed immediate similarities to My Little Box. The FrenchBox contents were tied with a printed ribbon like My Little Box, and the FrenchBox included an illustrated postcard and a mix of beauty products and home/jewelry items like My Little Box, too. It’s clear to me that FrenchBox is taking several cues from My Little Box, so it will be interesting to see how things develop with both companies…

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